Many Organizations confuse strategy with planning and this leads them to expand positions without advantage, eroding the margins of their businesses and generating enormous confusion at the level of their work fronts. Year after year, useless planning rituals supplant the valuable practice of strategy giving a false sense of security in terms of growth and execution.

At Upside we believe that the antidote to growth problems in strategy. So, alone. Without the term planning. The real strategy in building a powerful business theory that allows to see the world in a different way to make clear resignations. A good business theory is a theory of advantage that explains what business a company is in and suggests avenues of growth.

that are addressed from the strategy

Discussions about strategies respond to different circumstances.

  • Markets under discruption.
  • To grow despite the fact that the markets do not.
  • False consensus about the future.
  • Big fish with small fish tanks.
  • Everything grows except the box.
  • Toy without owner.
  • Fussy Growth.