Many Organizations confuse strategy with planning, this leads them to positions without advantage, eroding the margins of their businesses and generating confusion in the way they work. Year after year, useless planning rituals supplant the valuable practice of strategy giving a false sense of security in terms of growth and execution.

At Upside we believe that the antidote to growth problems is strategy, without the term planning. The real strategy in building a powerful business theory that allows you to see the world in a different way to make clear resignations. A good business theory is a theory in which you have a clear advantage that explains what business a company is in and suggests different growth initiatives.

Pathologies
that we addressed from the strategy

Discussions about strategies respond to different circumstances.

  • Markets under discruption.
  • To grow despite the fact that the markets do not.
  • False consensus about the future.
  • Big player in small markets.
  • Everything grows except the cash flow.
  • Business without a clear owner.
  • Disorderly growth.
See Experience
Gas

Gas

Distribution

We work with the main gas distributor in Peru, we helped transform the busines theory. From being a distribution organization defined by activities, it became a company connected to its final markets. This change in perception triggered an organizational transformation that contributed to increasing EBITDA by more than 30%.

Health

Health

care

One of the leading health care companies in Valle del Cauca transformed its vision of the market with the help of our methodologies. Having a product vision and focused on the less powerful benefits of what they sold, the company began to understand its business in a different way, which now allows it to be more connected with the demand.

Education

Education

One of the main educational institutions in Colombia, transformed its identity with us and went from being a school administrator agent to a operator of schools worldwide. The company currently operates more than 15 schools and has multiplied its EBITDA by 4x.